My good friend and one of my favorite creators, Serena Gossack is...pretty much great at everything. Seriously, everything she has a hand in turns out gorgeous.
Serena knew my business before it even had a name. She was one of the people who helped me through the grueling processes of coming up with a business name, designing a logo and other branding elements, and she has seen Third Hand Silversmith grow into what it is today. Using her creative talents, Serena has also played a part in shaping this jewelry business.
I feel so lucky to have had many opportunities to work with her on creative projects, my favorite being brand photography shoots.
This jewelry business is many things, but most importantly, it is creative and visually driven. Jewelry can exist on its own, but it's so much more magical when seen through a lens that understands my vision. To me, jewelry is more than a disposable accessory. It is a vessel for communication, a catalyst for confidence, a piece of art that sprouted out of my own two hands for the purpose of making someone else feel special and beautiful.
Serena's photography captures the magic and intention behind my work, which gives my audience so much more to enjoy than a straightforward image of a pretty ring, necklace, or bracelet. It allows me to express how I want my customers to feel when they put on a piece of jewelry I made for them before they head out to work in the morning. It makes the magic that inspires me to create tangible. It lets me share a few precious moments of creativity with someone else who understands creativity and the beauty it fosters.
So, if you've ever thought about spending some of your hard earned money (creativity ain't free) on photography for your business, go for it. For me it has been worth every penny, second, and ounce of work I've put into it.
Let yourself see your business through someone else's eyes, and give your customers a peek into your world of magic.